How we use cookies.
What cookies and similar technologies Frachta uses, why, and how to manage your preferences.
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01What cookies are
Cookies are small files stored on your device when you visit a website. We also use similar technologies such as local storage. Together they let the platform work, remember your choices, and help us understand and improve it.
02The categories we use
We group cookies into four categories. Only strictly necessary cookies are set automatically; the rest are set only if you consent.
- Strictly necessary — sign-in, security and remembering your consent. Always on.
- Functional — remember your choices, such as your interface language, so the platform behaves the way you left it.
- Analytics — measure usage so we can improve the platform. Pseudonymised, and set only if you consent. PostHog is hosted in the EU; Google Analytics is not, and your data reaches Google in the United States when this category is on.
- Marketing — measure the performance of campaigns and advertising (Google Ads, Meta, LinkedIn). Set only with your consent.
03Cookies we use
The table below lists the cookies and storage entries in each category, who sets them, what they do and how long they last. Use the filters to narrow by category.
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
frachta_at | Frachta | Keeps you signed in (access token). | 15 minutes | Strictly necessary |
frachta_rt | Frachta | Renews your session without signing in again (refresh token). | 30 days | Strictly necessary |
frachta_csrf | Frachta | Protects forms against cross-site request forgery. | 30 days | Strictly necessary |
frachta_consent_v1 | Frachta | Stores your cookie preferences — in local storage, and in a cookie of the same name so the choice can be read before any script runs. | 12 months | Strictly necessary |
frachta_locale | Frachta | Remembers your chosen interface language for future visits. | 12 months | Functional |
frachta.lp.motion | Frachta | Remembers that you paused the animations on the home page. | Until cleared | Functional |
ph_phc_* / posthog | PostHog (EU) | Pseudonymous product analytics — pages visited and features used. | 12 months | Analytics |
_ga / _ga_* | Google Analytics 4 | Google Analytics — pseudonymous usage measurement of the website and the signed-in platform. It is given the page address without its query (campaign tags excepted) or fragment, and is sent no page view from our staff console or from a page opened from a one-time link. | 24 months | Analytics |
frachta_vid | Frachta | First-party visitor identifier — lets us see which channel brought you to Frachta. Withdrawing marketing consent deletes it, and the visits we recorded under it. | 13 months | Marketing |
frachta_sid / frachta_touch | Frachta | Marks an active browsing session so each visit is counted once. | 30 minutes | Marketing |
_gcl_au / _gcl_* | Google Ads | Measures which Google Ads campaign led to a sign-up (conversion attribution). | 3 months | Marketing |
_fbp | Meta (Facebook) | Meta Pixel — measures Facebook/Instagram campaign performance and conversions. | 3 months | Marketing |
frachta_atfrachta_rtfrachta_csrffrachta_consent_v1frachta_localefrachta.lp.motionph_phc_* / posthog_ga / _ga_*frachta_vidfrachta_sid / frachta_touch_gcl_au / _gcl_*_fbp04Third-party cookies
With your consent, the following trusted providers set cookies: PostHog (analytics, EU infrastructure — privacy policy), Google (Analytics under the analytics category; Ads conversion measurement under marketing — privacy policy), Meta (Pixel, marketing — privacy policy) and LinkedIn (Insight Tag, marketing — privacy policy). None of their scripts load before you grant the matching category, and Google runs under Consent Mode v2 so your choice is passed through.
If you withdraw consent, we signal it to Google and Meta immediately and stop loading every provider from your next page view.
Whatever you have chosen, no analytics or advertising tag is loaded on a page opened from a link that carries a one-time code — such as a sign-in, password-reset or e-mail confirmation link, an invitation, the page you return to after a payment, or the page that stops order updates — or on a page for drivers, such as the document upload; and we send no page view from any of these pages or from our staff console.
05Managing your preferences
You choose which optional cookies we may use. Open the preference centre at any time to review and change your choice — it is also reachable from the “Cookie preferences” link in the footer of every page.
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies may break parts of the platform, including sign-in.
06Withdrawing consent
Withdrawing consent is as easy as giving it. Reopen the preference centre and switch a category off, or choose “Reject all”. Google and Meta are notified of your choice immediately; other providers' scripts stop loading from your next page view or session refresh. Your choice is remembered for future visits. Withdrawing consent does not affect the lawfulness of processing that took place while it was given. When you withdraw consent to marketing cookies, we also delete on our servers every visit recorded under that browser's frachta_vid visitor identifier, including the visits linked to your account when you signed up; a record of which channels and campaigns led to a purchase, which holds no visitor identifier, is kept.
07Changes to this policy
We may update this policy as our use of cookies evolves; the “last updated” date and version above will change, and we may ask for your consent again where required.
08Contact
Questions about this Cookie Policy? Write to privacy@frachta.lv. The platform is operated by SIA "HEIDA LTD". Related documents: Privacy Policy, Terms & Conditions, GDPR and the Data Processing Agreement.
This Cookie Policy is published in English and in translation. If a translation differs from the English text, the English text prevails.